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Markle's Jam

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Meghan Markle's American Riviera Orchard jam brand launch sparks controversy as she gifts celebrity friends, breaches royal protocol, and faces backlash over charity ties. Despite criticism, the Duchess aims to leverage her personal touch and organic ethos for success.

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Meghan Markle, the Duchess of Sussex, recently launched her new brand, American Riviera Orchard, which offers a variety of gourmet jams. The brand's flagship product is a strawberry preserve, a nod to Buckingham Palace's cheeky promotional video showcasing the jam-making process at the royal residence [1]. Although Markle received praise from some celebrities like Kris Jenner and Chrissy Teigen, her foray into the jam business was met with criticism over her alleged political ambitions and concerns about her potential breach of royal protocol [2].

Markle's personalized approach to her brand garnered attention as she sent out custom-made jars of jam to several celebrities and friends [3]. The Duchess received admiration for her hands-on involvement in the brand, despite facing ridicule and backlash for what many perceived as a misstep with her new venture [4]. Markle's jam initiative was viewed as breaking royal traditions and creating controversy, with allegations of rule breaches and charity backlash [5]. The strawberry preserve itself, a product of Markle's American Riviera Orchard, quickly became a talking point among high-profile figures [6], even prompting comparisons with lifestyle mogul Martha Stewart's brand [7].

Despite the controversies surrounding her brand, Markle's unique touch and personalized approach resonated with some recipients of her jam, leading to positive reviews from celebrities and friends [8]. However, the backlash and criticism Markle faced due to her brand and its association with her royal status raised questions about the future success of American Riviera Orchard [9].

Overall, Meghan Markle's venture into the jam business with American Riviera Orchard created a mix of praise, ridicule, and controversy, showcasing the challenges she faces as she continues to establish her post-royal identity [10].

Current Stats

Data

Virality Score 2.8
Change in Rank -7
Thread Age 15 days
Number of Articles 43

Political Leaning

Left 14.3%
Center 14.3%
Right 71.4%

Regional Coverage

US 39.4%
Non-US 60.6%